The origianl Italian article was written by Riccardo Salviato for Decripto.org.
This article will be a bit different from the usual. It will be more of a story than an explanation of a very valid and perhaps little-known project in Italy. In March 2023, when I wrote the first article about Socios, I downloaded the app and started using it to try to better understand what it was all about.
How I got to know Socios
I had already seen Socios when I was watching Italian Supercup between Milan and Inter. After each goal, someone would take the ball from the net and place it in a display case (or in a bag, in other Serie A matches). The particular ball is then sent to the central headquarters of Chiliz in Gizra (Malta), where it is examined by the Gameused.com team, a company that specializes in authenticating sports memorabilia. They register these items on Chiliz’s blockchain as NFTs and then auction them on the Socios platform. As a football fan and enthusiast, I downloaded the Socios app and started using it. The whole concept revolves around fan tokens of football teams, as well as other sports, that have joined Socios’ initiative.
How I managed to redeem two VIP tickets for the Milan – Sassuolo match
To start using the app properly, it’s important to indicate your favorite team (in my case, Milan). To purchase fan tokens, you need to first buy Chiliz (CHZ), the official currency of Socios, named after the blockchain they use. I initially spent 10 euros to buy some CHZ, which I then used to purchase fan tokens for a few teams. This is an essential step to earn SSU, the free currency exclusive to the Socios app, which is used to redeem desired rewards, such as the tickets I managed to redeem.
SSU is earned by accumulating points and leveling up through activities like participating in football team surveys, making match predictions, or going “token hunting” in the app’s dedicated section. In this section, you can accumulate SSU daily for free and, with a bit of luck, even win fan tokens for a team or some CHZ. After about 9 months (not every day, as there were periods when I forgot to use the app for days), I managed to accumulate 29,000 SSU and used them to redeem two tickets for the Milan – Sassuolo match, as you can see in the screenshot of the confirmation email above this paragraph.
A few days before the match, Socios sent me my two tickets via email, along with some necessary recommendations, such as remembering to bring an ID and, most importantly, to make use of the hospitality service included in the tickets I redeemed. To participate in the ticket auction, I had to buy 25 fan tokens for Milan, spending about 45 euros. However, there’s nothing preventing me from converting the tokens back into euros and reclaiming them. The fan tokens in the app, in fact, are not spent in any way. Only SSU is used to redeem various rewards within the app.
The section for my tickets is 162, located in the first central orange tier of San Siro. It’s an ideal position to fully enjoy the match – you can check San Siro’s sector map to understand where I was, or take a look at the photo I posted at the beginning of the article. For reference, tickets in that section for this particular match were priced at 129 euros each in open sale. By redeeming them for free, I saved a total of 258 euros on tickets, simply by using the app. As mentioned earlier, it’s true that I initially used 10 euros, then another 45 to buy the fan tokens, but this money spent remains mine: I can convert and withdraw it whenever I want without any issues. Note the inscription on the ticket stating that we are guests of Socios, the sponsor of the Serie A league. This way, I managed to get a ticket for myself and gift one to my dad, who had never been to the stadium to watch his beloved Milan.
In addition to the ticket prices, there’s also the cost of the hospitality service to consider, which was included in our tickets as guests of the sponsor. At the entrance of the area, the attendants checked my ticket and, if I was on the list, they put a brown bracelet on my wrist with the inscription: sponsor club. This way, I had unrestricted access to the hospitality area, which was open for both hours before the match, from 4:00 PM to 6:00 PM. We could eat and drink as much as we wanted; my dad and I certainly didn’t hold back and even treated ourselves to a nice aperitif to celebrate his first time at the stadium.
Summing up: the service was impeccable, and the match ended well, with Milan winning 1-0. It was a perfect day, and I managed to give a great gift to my dad without spending a single cent on expensive tickets, thanks to Socios. For transportation and meals during the day, I relied on the Milan Club of Jesolo, as I always do when I go to the stadium. Traveling with a Milan Club is always the best way to save money on gas, tolls, parking, and food for the entire day. Not to mention, you don’t have to worry about driving there and back, and you’re in the company of other fans. I haven’t included all the photos and videos I took in this article. The rest I’ve posted on my Instagram. It was a fantastic experience for my dad and me, one that we hope to repeat in the future thanks to Socios.
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